TELE2

Gotu Jim - Unlimited: the music video that adapts to your data plan
Tele2 aimed to create an impactful awareness around their Unlimited plan. Teaming up with Dutch artist Gotu Jim, they launched the world’s first music video tailored to fit your data bundle: a Limited version (19MB) and an Unlimited version (148MB). 
The campaign ran across social media, OOH, and online platforms, perfectly targeting generation now and highlighting Tele2’s fun and rebellious image with a creative and data-driven approach.

Client: Tele2
Agency: Indie
Production Company: Grygierczyk & Boitelle
Director: Kevin Boitelle
Executive Producer: Allen Grygierczyk